Sales Leadership. Built for What Comes Next.

Drew Holst Consulting helps founders and growing companies build the sales structure, strategy, tools, and team discipline needed to scale with confidence.

Let’s Talk Sales Strategy

Founder-Led to
Sales-Led Organization

Turn Founder Instinct Into a Repeatable Sales Process

Drew helps companies move beyond founder-dependent sales by documenting what works, creating a clear sales playbook, and building the reporting structure needed for a more accountable sales team.

This includes capturing talk tracks, objections, closing triggers, qualification steps, and deal stages so new hires can sell with more consistency and confidence.

Support may include:

  • Sales playbook development

  • Founder-to-team knowledge transfer

  • Pipeline structure and KPIs

  • Sales process documentation

  • AI-assisted playbook creation from founder sales calls

ICP, Sales Strategy & Go-To-Market

Focus Sales Effort on the Right Opportunities

Drew helps companies define their ideal customer profile, clarify target segments, and create a go-to-market roadmap that aligns sales activity with the strongest opportunities.

The goal is to help teams stop chasing noisy leads and focus on accounts with better fit, stronger revenue potential, and shorter sales cycles.

Support may include:

  • Ideal Customer Profile development

  • Sales strategy and market prioritization

  • Go-to-market roadmap planning

  • Outbound and inbound sales motion alignment

  • AI-enhanced targeting and prospect research

Sales Tech Stack Selection

Build a Sales Tech Stack That Reduces Friction

The right sales tools should create visibility, save time, and help reps spend more time selling. Drew helps companies select, clean up, and structure tools that support the sales process without creating unnecessary administrative work.

This may include CRM optimization, conversation intelligence, sales engagement tools, reporting dashboards, and AI-powered automation.

Support may include:

  • CRM selection and optimization

  • HubSpot and Salesforce support

  • Sales and marketing tool integration

  • Conversation intelligence tools

  • AI meeting summaries and automated CRM updates

  • Pipeline reporting and data integrity

Hiring the Sales Team

Hire Salespeople Who Fit Your Stage of Growth

The right sales hire depends on the company’s stage, sales motion, and current infrastructure. Drew helps companies define the role, identify the right candidate profile, and create a stronger vetting process before new hires enter the pipeline.

This helps companies hire salespeople who can succeed in the environment they are joining.

Support may include:

  • Sales role definition

  • Candidate profile development

  • Interview process design

  • Sales hiring scorecards

  • Mock discovery exercises

  • Onboarding and ramp planning

Methodology Training

Improve Discovery, Qualification, and Deal Discipline

Drew provides sales methodology training and coaching designed to help teams move beyond feature-based selling and into stronger discovery, qualification, and deal progression.

Using frameworks such as Gap Selling and MEDDPICC, Drew helps sales teams create urgency, qualify opportunities more objectively, and improve forecast confidence.

Support may include:

  • Gap Selling training

  • MEDDPICC coaching

  • Discovery call improvement

  • Pipeline and deal inspection

  • AI-driven call scorecards

  • Role-play simulations and coaching feedback

Interim Sales Leadership

Keep Revenue Moving During Growth or Transition

Drew provides interim sales leadership for companies that need experienced support before hiring a full-time VP of Sales, CRO, or Head of Sales.

This helps keep the team focused, the pipeline moving, and the sales process organized while the company prepares for its next leadership step.

Support may include:

  • Interim VP of Sales support

  • Sales team management

  • Forecast and pipeline reviews

  • CRM cleanup and process refinement

  • Rep coaching and accountability

  • Transition support for permanent sales leadership