The Gap at the Founder’s Table

Over the last few years, I’ve spent countless hours sitting across from tech leaders and founders. They are brilliant at building products, scaling infrastructure, and spotting market opportunities. But as companies grow, a consistent gap emerges at the leadership table: the strategic voice of an experienced sales leader.

Early on, founders and tech CEOs are often the best salespeople the company has. Your passion is infectious, and nobody knows the vision better than you do. But relying on founder-led sales is not sustainable. It pulls you away from what you do best: making the core product better and innovating the next big thing.

When you’re stuck in the day-to-day sales cycle, revenue architecture becomes an afterthought. Discovering the true pain points gets rushed, and pipeline consistency drops.

The challenge is that not every growth-stage company is ready - or needs - to bring on a full-time, heavy-hitting Chief Revenue Officer or VP of Sales. It can be a massive financial commitment, and the immediate need might be operational blueprinting rather than long-term executive management. Other times, an existing team is doing great work but needs seasoned tactical support to break through a growth plateau or introduce a more rigorous framework to their deals.

That is exactly why I launched Drew Holst Consulting.

I built this fractional sales leadership practice to give founders and tech CEOs access to enterprise-grade revenue strategy without the full-time overhead. My background isn’t in theoretical sales consulting; it’s rooted in over two decades of boots-on-the-ground experience leading B2B technology sales teams. Whether your team needs to implement Gap Selling to better identify buyer problems, or transition to a strict MEDDICC qualification framework to protect your forecast, I build the systems that drive predictable revenue engines.

Whether you need a temporary architect to build your go-to-market playbook, an objective advisor to audit your current sales processes, or a supplement to your existing leadership team, you get a seat at the table focused purely on execution and revenue growth.

You built a great product. Let’s build the engine that sells it so you can focus on building what’s next.